We build both sides of your product: the website that makes the first impression, and the iPhone app that keeps people coming back, backed by the cloud infrastructure that keeps them both running. One team, no handoffs between agencies.
Brand, design, build, SEO. Beautiful from day one, fast for years.
Swift & SwiftUI. Built for the App Store, backed by AWS.
Terraform, Ansible, Docker. Defined in code. Auditable. Repeatable.
Live websites for two running brands, plus a native iOS game on the App Store. Three very different briefs, one philosophy: clarity over noise, taste over trend.
Kathy Butler, a 2× Olympian and elite running coach, needed a site that matched her résumé. Editorial typography, a story-led layout, and an intake flow simple enough that visitors actually finish it.
HeadRacer puts real photos of your friends on the starting line and lets them battle it out in a live stadium sprint. Chaos mode, Lucky Dip, and a winner screen made to be screenshotted and shared.
Run Boulder Athletic Club, coached by 2× Olympian Kathy Butler, needed a home that matched the ambition of its athletes. Story-led design, strong credentials, and a clear path for serious runners to get in touch.
The case studies above are the pitch. Here's what's behind them.
We don't generalize vaguely. We go deep in three specific areas where quality and reliability are non-negotiable, and we ship them together, end to end.
Brand identity, design systems, build-out, SEO foundations, content management, e-commerce, and ongoing iteration. From single landing pages to multi-language marketing platforms.
Swift & SwiftUI from MVP to v1.0 and beyond. Clean architecture, smooth animations, and deep platform integrations, paired with the AWS or CloudKit backend that scales as you grow.
Production-grade infrastructure defined in code, versioned in Git, deployed repeatably. No snowflake servers: just clean, auditable, automated systems built on Terraform, Ansible, and containers.
phoe.be is a young studio with deep roots, founded to bring senior-level craft to projects that usually can't afford it. We pair hands-on engineering and design experience with a lean, focused workflow, so you get senior thinking on every line of code and every pixel.
We're picky about the work we take on, generous with our attention, and unafraid of the unfamiliar. If you're solving a problem that hasn't been solved the same way ten times before, that's exactly where we want to be.
No juniors learning on your dime. The people you meet are the people building it.
No layers, no handoffs, no bloat. A small team with a tight process ships faster than a big one with a slow process.
Novel problems, ambitious timelines, unfamiliar industries: we're hungry for the work that doesn't fit a template.
Direct communication, clear pricing, no agency theatre. We say what we'll do, then do it.
Final price is scoped to your site, and most single-page launches land right around here.
These are starting points, not fixed packages. Every project gets scoped after a quick conversation, pick whichever is closest to what you need and we'll confirm the right scope and price before anything begins. If the direction needs to shift once you see it, we talk it through before moving forward, not after.
Best for: solo founders, freelancers, simple portfolios.
One clean page, a clear message, and a way for people to get in touch.
Best for: coaches and service businesses, like Kathy Butler Coaching and Run Boulder Athletic Club.
Multi-page site, credibility built in, technical SEO from day one.
Best for: founders with a real app idea, not a prototype.
Swift & SwiftUI, from concept through App Store submission.
Best for: website + app bundles, backend systems, ongoing work.
Tell us what you're trying to build. We'll shape the scope directly.
Tell us what you need. No commitment, just a conversation.
Custom design, technical SEO, and a build that's fast on every device.
Your site goes live, with a full year of hosting already included in the $150.
